- Description
- Objectives
- Outline
- Materials
- System Requirements
Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, TikTok and more—and study secrets for using them to promote your business. And finally, we explore techniques for measuring and tracking your social media success.
After completing this course, you should be able to:
- Define social media and ways to utilize it in your business
- Recall the top social media networks and how to use them for marketing purposes
- Identify ways to use social media for advertising
- Discuss the importance of marketing data, strategies, and how to adapt campaigns to fit your needs
Social Media Marketing Module 1
Social Media Strategies and Tools
Marketing is one of the hardest things to do right when it comes to running a business. Our first module will explore social media’s role in social influence and the importance of marketing with social media. We work to discover your business’s competitors and discuss how to launch a successful marketing campaign.
- Business Social Media
- Social Media Strategies
- Cybersocial Tools
- Content Marketing
- Marketing Strategies
Social Media Marketing Module 2
Twitter & Facebook
Our second module explores the many social facets of Facebook and Twitter. We learn how to market, advertise and share content on these social media platforms. We describe how to network and connect with people via live streams and chats.
- Using Twitter as a Marketing and Networking Tool
- Social Listening with Twitter
- Creating and Sharing Content on Facebook
- Advertising and Selling on Facebook
- Live Streaming
Social Media Marketing Module 3
Promoting Yourself on Other Social Media Sites
This module describes how to promote yourself and your brand via a host of social media platforms. We discuss how to find influencers and how to engage with customers via LinkedIn, Pinterest, Snapchat, Instagram and TikTok. We also explore how to determine what content to create with videos and podcasts.
- Promoting Yourself and Your Business with LinkedIn
- Videos, Podcasts and Your Band
- Marketing with Pinterest
- Telling Your Story with Snapchat
- Using TikTok for Brand Promotion
Social Media Marketing Module 4
Measuring Results and Building on Success
In the last module of this course, we cover strategies for reaching your customers and how to incorporate social media into other areas of your company. We discuss how to change tactics and metrics to adapt to the ever-changing world of social media. Finally, we describe how to analyze metrics.
- Integrating Social Media
- Advertising on Social Media
- Analyzing Metrics
- Delving into Data
- Analyzing Content-Sharing Metrics
**Outlines are subject to change, as courses and materials are updated.**
Ed4Career is committed to being both environmentally conscious and making it easier for you to study! We’re making your education mobile! All of our textbooks are now provided as eTextbooks. You can access them on your laptop, tablet, or mobile device and can study anytime, anywhere.
The move away from physical books to eTextbooks means you get the latest, most up-to-date version available. This also makes your training more accessible, so you can study anywhere you have your phone or tablet. The best part is that all materials are included in your training cost so there are NO extra fees for books!
Internet Connection
- Broadband or High-Speed - DSL, Cable, and Wireless Connections
*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.
Hardware Requirements
- Processor - 2GHz Processor or Higher
- Memory - 1 GB RAM Minimum Recommended
PC Software Requirements
- Operating Systems - Windows 7 or higher
- Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers - Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements
- Operating Systems - Mac OS x 10 or higher with Windows
- Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers- Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- Apple QuickTime Media Player
